Zih-Sin ZENGSustainability, a Key to Winning Gen Z in TaiwanSustainability is key to winning Gen Z in Taiwan for luxury brands. There are 3 strategies embracing ESC-related concepts.Nov 6, 2023Nov 6, 2023
Zih-Sin ZENGSilver Economy in Chinese Luxury MarketWhy should luxury brands not ignore the potential of grey-haired consumers?Oct 14, 2021Oct 14, 2021
Zih-Sin ZENGDaigou, an Underground Consumption Channel in ChinaIs the daigou a threat or an opportunity for the Chinese luxury market?Sep 2, 2021Sep 2, 2021
Zih-Sin ZENGKOL Marketing, a Double-edged Commercial Tactic in ChinaWhat pitfalls of KOLs in China should brands be aware of?Jul 27, 2021Jul 27, 2021
Zih-Sin ZENGLive-streaming Commerce in Chinese Luxury MarketIs live-streaming commerce a new future of the luxury industry in China?Jul 21, 2021Jul 21, 2021
Zih-Sin ZENGSweet Sweet Dream in PastNostalgia marketing, an effective way to win the luxury market in ChinaJul 12, 2021Jul 12, 2021
Zih-Sin ZENGGuochao, a Nationalism-driven Consumption Trend in ChinaHow does Guochao reshape the landscape of the fashion market in China?Jul 5, 2021Jul 5, 2021
Zih-Sin ZENGRainbow Pride or Rainbow-washing?How do brands leverage Pride Month without being accused of rainbow-washing?Jun 28, 2021Jun 28, 2021
