Sustainability, a Key to Winning Gen Z in TaiwanSustainability is key to winning Gen Z in Taiwan for luxury brands. There are 3 strategies embracing ESC-related concepts.Nov 6, 2023Nov 6, 2023
Silver Economy in Chinese Luxury MarketWhy should luxury brands not ignore the potential of grey-haired consumers?Oct 14, 2021Oct 14, 2021
Daigou, an Underground Consumption Channel in ChinaIs the daigou a threat or an opportunity for the Chinese luxury market?Sep 2, 2021Sep 2, 2021
KOL Marketing, a Double-edged Commercial Tactic in ChinaWhat pitfalls of KOLs in China should brands be aware of?Jul 27, 2021Jul 27, 2021
Live-streaming Commerce in Chinese Luxury MarketIs live-streaming commerce a new future of the luxury industry in China?Jul 21, 2021Jul 21, 2021
Sweet Sweet Dream in PastNostalgia marketing, an effective way to win the luxury market in ChinaJul 12, 2021Jul 12, 2021
Guochao, a Nationalism-driven Consumption Trend in ChinaHow does Guochao reshape the landscape of the fashion market in China?Jul 5, 2021Jul 5, 2021
Rainbow Pride or Rainbow-washing?How do brands leverage Pride Month without being accused of rainbow-washing?Jun 28, 2021Jun 28, 2021
